Tuesday, June 5, 2012

LEGO CUUSOO: My Little Pony - Friendship is Magic Archived

The always popular My Little Pony project on CUUSOO has been archived. LEGO knew right off the bat that it wouldn't work. They just waited this long to cancel it. The final number of supporters for this project reached 7,720, not even close to the 10,000 mark. LEGO obviously knew what they were doing.

This is a little/very small/tiny/teeny disappointment for me. Even though I am not a fan of MLP, the horse design really was cool. When I first viewed this project, I was laughing all the way, the design is so clever. But, if it doesn't fit within the guidelines, it doesn't fit. Can't be helped.

My Little Pony - Friendship is Magic on LEGO CUUSOO.

In the archive statement, the LEGO CUUSOO team said this:

Decision on the IP's fit with the LEGO Brand

First and foremost, congratulations to Addam for gaining so many supporters for this very well done concept on LEGO CUUSOO. The work you have put into the concepts for potential LEGO renditions of My Little Pony figures and playsets is outstanding.

We know My Little Pony is very popular, and these concepts would make great products. Our team has done our due diligence. Since the property is owned by Hasbro we've decided it’s neither a brand fit nor a strategic fit for the LEGO Group to pursue a My Little Pony license, and so we will not consider My Little Pony projects on LEGO CUUSOO further. We see how enthusiastic and hopeful MLP fans are at the possibility of a LEGO line and are sorry to be the bearers of this disappointing news.

Since LEGO CUUSOO opens us to new product suggestions, naturally people will suggest concepts that aren’t a strategic fit. We are grateful for the spirit behind projects like the My Little Pony - Friendship is Magic project. It keeps us sharp and looking toward the future of the LEGO brick.


Other CUUSOO News: The EVE Online Ships - Rifter was chosen as the quarterly project to be reviewed by LEGO. Don't know what the quarterly review is? Click here.
Also, the Star Wars Dark Bucket is nearing its finish. LEGO has already said that they can't produce this. So farewell Dark Bucket. If you had added a small structure you would be fine. See it by clicking here.

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