London Toy Fair was a just a little while ago. If you don't know what Toy Fair is, it is a massive convention where all the "big brand' toy companies go and show off their upcoming wares. And LEGO is a huge contributor. They usually show all their upcoming LEGO sets, including The Lord Of The Rings.
This picture was taken at Toy Fair by Flickr member Hmillington.
As you can see very nicely there are all of the first wave sets displayed.
From left to right: The Orc Forge, Uruk-hai Battle Pack, The Battle For Helm's Deep, Attack On Weathertop, The Mines Of Moria, Shelob's Lair, and Gandalf Arrives.
All these sets feature great new pieces and minifigs. They all look like LEGO took a good, long time on them, and it is noted that you must buy every set to get the entire Fellowship. But that's why they invented Ebay.